Our story

Self-proclaimed “floral enthusiast,” Nicole Coleman, is the owner and florist behind The Daily Bloom. Growing up, her parents were both gardeners and always had flowers around. Nicole’s dream has always been to work with flowers.

Nicole started her business with small events, like baby showers and wedding parties. Inspired by a mobile flower shop she saw in Nashville, Nicole transformed a 1972 Land Rover Defender into her business on wheels. The Daily Bloom had its first venture out into town on Mother’s Day weekend, and everything was sold out in just three hours. A few years later in 2022, she was proud to open her first brick and motar location in Arlington, MA.